Privacy Policy

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Effective Date: 20 June 2025

At Vidhima Fashion ("we", "our", or "us"), your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website [www.vidhimafashion.com] or interact with us through other means, including email, social media, or customer service platforms.

By using our services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect both personal and non-personal information to provide and improve our services:

a. Personal Information

We may collect the following personally identifiable information when you:

· Register on our website

· Place an order

· Subscribe to our newsletter

· Contact us for support or queries

This may include:

· Full Name

· Email Address

· Phone Number

· Billing & Shipping Address

· Payment Method Details (processed via secure third-party payment gateways)

· Order History

· Social media profiles (if connected via Facebook, Instagram, etc.)

b. Non-Personal Information

We may also collect non-identifiable information for analytics and site optimization purposes:

· IP Address

· Browser type and version

· Device type and operating system

· Pages visited and time spent

· Referring website URLs

2. How We Use Your Information

We use your personal information to:

· Process Transactions: Confirm, dispatch, and deliver your orders efficiently.

· Customer Communication: Send order confirmations, shipping updates, and respond to inquiries.

· Marketing & Promotions: Share exclusive deals, product launches, and updates (only with your consent).

· Website Optimization: Improve functionality, user experience, and content relevance through analytics.

· Legal Compliance: Comply with laws, regulations, and enforce our Terms and Conditions.

3. Sharing of Information

We do not sell, rent, or share your personal information with unaffiliated third parties for marketing purposes. However, we may share your information with:

· Service Providers: Such as payment gateways (e.g., Razorpay), shipping/courier services (e.g., Delhivery, Shiprocket), and customer support tools.

· Legal Requirements: If required by law, to respond to court orders or legal processes.

· Business Transfers: In case of a merger, acquisition, or sale of assets.

All third parties are bound by confidentiality obligations and only permitted to use your data for the intended services.

4. Data Protection and Security

We employ a variety of industry-standard security measures to protect your data:

· SSL (Secure Socket Layer) encryption

· Secure server environments

· Limited access to sensitive data

· Secure payment processing via third-party gateways

Despite our efforts, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to protect your own data by keeping passwords confidential.

5. Your Rights and Choices

You have control over your personal information. You may:

· Access or update your profile and order history

· Request deletion or correction of your personal data

· Unsubscribe from promotional emails at any time via the unsubscribe link

· Disable cookies through your browser settings

For any of the above, please contact us at info@vidhimafashion.com.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather insights on site performance. These cookies help us:

· Remember your preferences

· Analyze user behavior

· Provide relevant product recommendations

You can control cookies through your browser settings. Disabling cookies may affect certain functionalities of the site.

7. External Links

Our website may contain links to third-party websites (e.g., Instagram, YouTube, courier tracking pages). We are not responsible for the privacy practices or content of such external sites.

8. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently gathered data from a minor, we will delete such information promptly.

9. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in legal, technical, or business developments. When we make changes, we will update the “Effective Date” at the top. We encourage you to review this page regularly.